The mobile development market continues to thrive, and the industry is evolving in leaps and bounds. The statistics speak for themselves: the global mobile application development market is expected to reach $44.3 trillion by 2027. To survive and thrive in this digital era, you should stay up-to-date with new blooming trends.
5 Mobile App Development Trends to Watch in the next decade
In this blog post, we will discuss five predictions for mobile app development in the next decade. Keep reading to learn about the future of mobile apps and how you can stay ahead of the curve!
1. Augmented Reality (AR) and Virtual Reality (VR)
Augmented and virtual reality has proven to be one of the best innovations opening up new opportunities for businesses from various industries. AR & VR development are the latest trends in mobile app development this year.
According to Statista, the global AR and VR market will reach $296.9 billion U.S. dollars in 2024.
And this considerable growth in demand is for a good reason. AR and VR offer great benefits for businesses, such as:
- Making the customer experience more efficient and comfortable
- Increased sales due to this technology allows consumers to try many products virtually, encouraging people to buy more often
- Improved communication and collaboration by creating a shared space simultaneously
- Comprehensive analytics to better understand consumer behavior to promote the company’s products more effectively
Both VR and AR technologies are beneficial for businesses in various industries. For example, retail is already leveraging this cutting-edge technology. Thus, the Nike app enables users to scan their feet and get hyper-accurate sizing recommendations. Thanks to this feature, online shoppers are not afraid to mistake the size and safely buy shoes online.
One more use case is advertising and marketing. For example, the Onix team has created an AR mobile app to enhance our promotional materials. Onix AR mobile app reveals vivid details of our printed booklets, allowing us to tell the company’s exciting story in a corresponding format. The users simply point their mobile device at a page – and it goes live.
Virtual and augmented reality is one of the growing application development trends this year. This technology is already transforming how people work and interact with customers, colleagues, and the world, and it will not stop. AR and VR will be increasingly used in gaming, real estate, travel, healthcare, education, entertainment, and many other industries. So, if you’re thinking of diving into augmented or virtual reality, it’s a perfect time.
2. Rise of 5G
5G was already among current app development trends, but it’s expected that wide use of 5G is yet to come. According to forecasts, 5G connections will grow to 40 percent of all connections in Europe and 15 percent of all mobile connections worldwide by 2025. Below you can see how the usage of 5G technology will rise worldwide.
So what, exactly, is 5G, and what does it mean for mobile app development?
5G is not a modified version of 4G. The Fifth-Generation wireless cellular network (5G) is the newest radio technology that aims to strengthen mobile connectivity and improve the smartphone experience for users as a whole. 5G technology offers:
- High-speed performance (5G is 100 times faster than 4G)
- Low latency that allows delivering data in just a millisecond
- New opportunities for building more realistic and complex AR/VR apps, streaming quality 4K-8K and 360 videos
- Increased connectivity for up to a million devices
- Smoother video streaming by supporting high-resolution live streaming at a faster speed
- Secure mobile payment due to fast biometric data processing
As you can see, 5G opens up new opportunities for building more robust, high-performed, and secure mobile apps than they were before. So it really is no surprise that meeting the 5G standard is one of the most popular mobile technology trends.
3. Advanced AI, analytics, and machine learning capabilities
As mobile technologies continue to evolve, mobile app developers will create mobile applications incorporating advanced analytics and machine learning capabilities. These mobile apps will be able to analyze user behavior, provide insights and recommendations, and automate tasks.
The continuous disruption in the artificial intelligence field powers the evolution of mobile application development. Through AI, developers can create a more personalized user experience which could lead to higher customer engagement and retention.
Take Spotify’s user experience, for example. The popular streaming service offers custom recommendations and playlisting based on the user’s behavior, analytics, and interactions with the app.
Some more applications of advanced AI and machine learning in mobile apps include voice, face, and gesture recognition. These are evident in the security features, filters, and instructional functionalities of many mobile apps you use today.
4. Payment solutions integration
Mobile payments are on the rise. Mobile app developers will need to integrate payment solutions into their mobile applications to keep up with customer demand. With mobile banking on the rise, users can readily access their accounts through their mobile phones and process payments and transactions.
Statistically, mobile payment app users increased by 300 million in 2020 due to customers switching to online payment during the COVID-19 lockdown. The following year didn’t match up with the number of additional users but still showed growth. In most territories, the younger generation is embracing mobile payment for their transactions and online shopping. The United States has had the highest level of adoption of mobile app payment, with Apple Pay as the most used payment platform.
In 2023, expect mobile apps to offer mobile payment options, such as Apple Pay, Google Pay, and more.
5. Great focus on mobile app security
According to Check Point Software’s Mobile Security Report 2021, almost every organization globally experienced a mobile malware attack during the past year. Thus,
- 97% of companies in 2020 dealt with mobile threats that used multiple attack vectors
- 46% of companies had at least one staff download a malicious mobile app
- At least 40% of the world’s mobile devices are inherently vulnerable to cyberattacks
Since the number of cyber attacks is increasing every year, cybersecurity is a priority concern. Fortunately, there are various ways to provide the highest level of app security. Here are some of them:
- Data encryption to encode sensitive data into code that prevents any fraud
- Two-factor authentication via fingerprint, face integration, voice recognition, or a password for one-time use
- Restricted access means only the authorized workers have access to the clients’ data
- Data tokenization implies a random line of symbols to replace sensitive data
- Reliable data backup to prevent the loss of information during some operations with data
- Regular penetration testing to ensure a high level of protection and avoid security problems in the future
Just one security issue can ruin your reputation, and your users will soon leave. Don’t risk users’ private data and your reputation, but rather, take reliable protective measures. Before starting mobile app development, make sure your team has vast experience building reliable solutions
Src:
https://fullscale.io/blog/mobile-app-development-trends-2023/
